Tourism in Jordan
Tourism has become an essential player in Jordan economy, and recently showed remarkable growth in terms of revenues, rising by 9 in the first quarter of 2010. The tourism sector in Jordan acts as the driver of sustainable economic development and is considered the second fastest growing sector in the kingdom being the largest export sector and a major employer.
Jordan witnessed several development projects in some of key tourist attractions, mainly in Aqaba and Dead Sea, which cooperate in marketing Jordan as a tourist destination and raise its competitiveness within the region. In the recent Travel and Tourism Competitiveness Report, produced by the World Economic Forum, Jordan ranked in position 53 out of 130 countries on the Travel and Tourism Competitive Index.
The Jordan National Tourism Strategy 2010-2015 vision is to make Jordan a distinctive destination with diverse visitor experiences that will enrich the lives of Jordanians and their guests. The strategy, aims at improving quality of services and diversifying products and facilities to conform to international criteria and increase number of tourists visiting tourism sites.
JITOA works intensively with its members and board of directors to direct more attention on creating new themes in tourist packages and including more unique activities, rather than sticking to the traditional sightseeing itineraries. In addition to working on offering more incentive packages to enrich the tourist experience and extend the period of stay in the destination.